Name Watch · US businesses

Someone filed your business name at the USPTO. Here is the file you need.

Trademark applications are public the day they are filed. Some come from people who have never heard of the shop that has used the same name for years. When we find a filing that matches the name and trade of a US business, we put the filing, the dates that follow, your proof of earlier use and three flat-fee trademark attorneys into one dated evidence file. US$189, once. We don't give legal opinions.

USPTO application
LINCOLN PARK COFFEE
Serial
99-000,000
Filed
November 6, 2026
Class
43, cafés and restaurants
Applicant
Example Holdings LLC, Austin, TX
Earliest use we can show for your business
2014 · Wayback Machine, Google listing

Illustrative record. Names, numbers and dates are made up.

Why it matters

The USPTO's clock starts at filing, and most owners hear about it late

New applications show up in the USPTO's public records within days. Nobody writes to the businesses that already use the name. Once an examiner approves an application, it is published and a 30-day window opens for anyone to oppose it. That window can be extended, up to 180 days from publication. Owners who learn about a filing after the window has closed have fewer options, and a lawyer's first question is usually "what can you show, and from when?"

US$189one time, for the evidence file and the status watch
3flat-fee trademark attorneys listed, with the fees they publish
$0paid to us by any attorney, and nothing asked of you for the introduction
30 daysthe opposition window that opens when an application is published

Dates and windows are as the USPTO describes them and can change. A trademark attorney can confirm the ones that apply to your filing.

What you get

One fee for the record, the dates, your proof and a short list of lawyers

We read the facts and put them in order. What they mean for you is a question for an attorney, and we'll say so every time.

US$189one-time, status watch included until publication
  • The filing as the USPTO shows it: serial number, mark, applicant, filing date, and the goods or services as written
  • The dates ahead, such as examination and publication, as the USPTO's records give them today
  • Your proof of earlier use: dated pages we can find, such as Wayback Machine captures, your Google listing, reviews and registrations, each with its link
  • Three trademark attorneys who work for flat fees, with the fees they publish
  • A status check on the filing until it is published, with an email whenever something changes
  • One PDF you can forward to an attorney

What we can't do

  • Give a legal opinion, or tell you who has rights to the name. We state dates and records only.
  • File an opposition or your own trademark application. A US-licensed attorney does that.
  • Promise an outcome. We sell the records and the watch, not a result.
  • Cover Canadian trademarks. Name Watch reads USPTO filings only.
How it works

You answer four questions. We build the file in a few days.

Name Watch starts when we find a filing that matches your business, or when you ask us to look at one you've found yourself.

Day 0

We write to you

The email names the filing, its serial number and filing date, and how to reach us. You can check every fact on the USPTO's own site before you reply.

VIC2RY
Day 0

Say yes and send four answers

Your legal business name, address, the year you began using the name, and any links or documents that show it. Payment is US$189 by card through Stripe.

You
Days 1 to 3

Your earlier use, dated

We collect dated sources for the name: archived web pages, listings, reviews, registrations. We list what each one shows and what it doesn't.

VIC2RY
Day 3

The evidence file

A PDF with the filing, the dates ahead, your proof and the three attorneys. We write to you about it, and you decide what to do with it.

VIC2RY
Your choice

Talk to an attorney, or don't

Listing is free to the attorneys and to you. We never ask for or take a referral fee, and the choice is yours.

You
Until publication

Status watch

We check the filing's status every day and email you when it changes, including the day it is approved for publication.

VIC2RY
Questions

Before you start

How did you find my business?

The USPTO publishes new trademark applications every weekday. We read those records and look for the same name, in the same line of work, as a US business with a public listing. Everything we quote in our email is on the USPTO's own site, so you can check it yourself.

Does a matching filing mean I've lost the name?

We can't say. A filing is an application, and many are refused or changed. What your earlier use is worth in your situation is a question for a trademark attorney. We give you the records, dated, so that conversation is short.

Are you a law firm?

No. We are a consulting firm. We don't give legal advice or opinions, and we never file anything at the USPTO on your behalf. The three attorneys in your file are independent, and they publish flat fees.

Do the attorneys pay you to be listed?

No. Lawyers in most states can't pay for referrals, so we neither ask nor accept anything. The list is there to save you the search, and it is yours to use or ignore.

What if the filing is mine, or my franchisor's?

Then it's probably fine, and you can ignore our email. If you'd still like the file, ask us.

What does the status watch cover?

We check the USPTO record for that application until it is published for opposition. You get an email at each change, such as an examiner's action or approval for publication. After publication the watch ends, and an attorney takes over if you've hired one.

Do you cover Canadian businesses or trademarks?

Not yet. Name Watch reads USPTO filings and looks for US businesses.

Ask about Name Watch

Send us your business name and, if you've found a filing yourself, its serial number. We'll tell you what the USPTO shows today and what the file would include.

info@vic2ryconsulting.com · 386-2VIC2RY (386-284-2279) · Suite 200, 140 Yonge Street, Toronto

Send us a message